Assessor Resource

BSBMKG513
Promote products and services to international markets

Assessment tool

Version 1.0
Issue Date: May 2024


This unit describes the skills and knowledge required to promote products and/or services of the business within specified international markets.

It applies to individuals with managerial responsibility including planning, coordinating, reviewing and reporting on promotional activities. Management of promotional activities may involve geographic separation from these activities.

No licensing, legislative or certification requirements apply to this unit at the time of publication.

You may want to include more information here about the target group and the purpose of the assessments (eg formative, summative, recognition)


Evidence Required

List the assessment methods to be used and the context and resources required for assessment. Copy and paste the relevant sections from the evidence guide below and then re-write these in plain English.

ELEMENT

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Plan promotional activities

1.1 Access marketing plan for international business activity to inform planning of promotional activities

1.2 Access relevant information sources to support planning of promotional activities

1.3 Identify and assess promotional activities to ensure cultural appropriateness and compatibility with organisational requirements

1.4 Plan and schedule promotional activities according to marketing needs of the organisation

1.5 Determine overall promotional objectives in consultation with designated individuals and groups both in international and domestic settings

1.6 Ensure timelines and costs for promotion of activities are realistic and consistent with budget resources

1.7 Develop action plans to provide details of products and/or services being promoted

2. Coordinate promotional activities

2.1 Identify and prepare personnel and resources to support promotional activities, both in international and domestic settings, to facilitate achievement of promotional goals

2.2 Identify, agree on and allocate roles and responsibilities of overseas and domestic personnel for delivery of promotional activities

2.3 Establish and conduct relationships with targeted groups in overseas settings in a manner which enhances the positive image of the organisation

2.4 Supervise and support roles and responsibilities of overseas personnel involved in promotional activities

2.5 Use international business networks to assist in implementing promotional activities

3. Review and report on promotional activities

3.1 Analyse audience feedback and data to determine impact of promotional activity on delivery of products and/or services

3.2 Assess effectiveness of planning processes to identify possible improvements for future international promotional activities

3.3 Collect and provide feedback to personnel and agencies involved in promotional activity both in international and domestic settings

3.4 Analyse costs and timelines to evaluate benefits accruing from internationally based promotional activities

3.5 Prepare conclusions and recommendations from verifiable evidence and provide constructive advice on future directions for internationally based promotional activities

Submission Requirements

List each assessment task's title, type (eg project, observation/demonstration, essay, assingnment, checklist) and due date here

Assessment task 1: [title]      Due date:

(add new lines for each of the assessment tasks)

Assessment Tasks

Copy and paste from the following data to produce each assessment task. Write these in plain English and spell out how, when and where the task is to be carried out, under what conditions, and what resources are needed. Include guidelines about how well the candidate has to perform a task for it to be judged satisfactory.

ELEMENT

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Plan promotional activities

1.1 Access marketing plan for international business activity to inform planning of promotional activities

1.2 Access relevant information sources to support planning of promotional activities

1.3 Identify and assess promotional activities to ensure cultural appropriateness and compatibility with organisational requirements

1.4 Plan and schedule promotional activities according to marketing needs of the organisation

1.5 Determine overall promotional objectives in consultation with designated individuals and groups both in international and domestic settings

1.6 Ensure timelines and costs for promotion of activities are realistic and consistent with budget resources

1.7 Develop action plans to provide details of products and/or services being promoted

2. Coordinate promotional activities

2.1 Identify and prepare personnel and resources to support promotional activities, both in international and domestic settings, to facilitate achievement of promotional goals

2.2 Identify, agree on and allocate roles and responsibilities of overseas and domestic personnel for delivery of promotional activities

2.3 Establish and conduct relationships with targeted groups in overseas settings in a manner which enhances the positive image of the organisation

2.4 Supervise and support roles and responsibilities of overseas personnel involved in promotional activities

2.5 Use international business networks to assist in implementing promotional activities

3. Review and report on promotional activities

3.1 Analyse audience feedback and data to determine impact of promotional activity on delivery of products and/or services

3.2 Assess effectiveness of planning processes to identify possible improvements for future international promotional activities

3.3 Collect and provide feedback to personnel and agencies involved in promotional activity both in international and domestic settings

3.4 Analyse costs and timelines to evaluate benefits accruing from internationally based promotional activities

3.5 Prepare conclusions and recommendations from verifiable evidence and provide constructive advice on future directions for internationally based promotional activities

Copy and paste from the following performance criteria to create an observation checklist for each task. When you have finished writing your assessment tool every one of these must have been addressed, preferably several times in a variety of contexts. To ensure this occurs download the assessment matrix for the unit; enter each assessment task as a column header and place check marks against each performance criteria that task addresses.

Observation Checklist

Tasks to be observed according to workplace/college/TAFE policy and procedures, relevant legislation and Codes of Practice Yes No Comments/feedback
Access marketing plan for international business activity to inform planning of promotional activities 
Access relevant information sources to support planning of promotional activities 
Identify and assess promotional activities to ensure cultural appropriateness and compatibility with organisational requirements 
Plan and schedule promotional activities according to marketing needs of the organisation 
Determine overall promotional objectives in consultation with designated individuals and groups both in international and domestic settings 
Ensure timelines and costs for promotion of activities are realistic and consistent with budget resources 
Develop action plans to provide details of products and/or services being promoted 
Identify and prepare personnel and resources to support promotional activities, both in international and domestic settings, to facilitate achievement of promotional goals 
Identify, agree on and allocate roles and responsibilities of overseas and domestic personnel for delivery of promotional activities 
Establish and conduct relationships with targeted groups in overseas settings in a manner which enhances the positive image of the organisation 
Supervise and support roles and responsibilities of overseas personnel involved in promotional activities 
Use international business networks to assist in implementing promotional activities 
Analyse audience feedback and data to determine impact of promotional activity on delivery of products and/or services 
Assess effectiveness of planning processes to identify possible improvements for future international promotional activities 
Collect and provide feedback to personnel and agencies involved in promotional activity both in international and domestic settings 
Analyse costs and timelines to evaluate benefits accruing from internationally based promotional activities 
Prepare conclusions and recommendations from verifiable evidence and provide constructive advice on future directions for internationally based promotional activities 

Forms

Assessment Cover Sheet

BSBMKG513 - Promote products and services to international markets
Assessment task 1: [title]

Student name:

Student ID:

I declare that the assessment tasks submitted for this unit are my own work.

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Result: Competent Not yet competent

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Assessment Record Sheet

BSBMKG513 - Promote products and services to international markets

Student name:

Student ID:

Assessment task 1: [title] Result: Competent Not yet competent

(add lines for each task)

Feedback to student:

 

 

 

 

 

 

 

 

Overall assessment result: Competent Not yet competent

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Date:

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